So I do admit that unlike the old sandwich bread at Tim Horton’s – I did think there was something lacking in the croissants. They tasted of butter-flavoured shortening and were ridiculously flakey as to cause a mess. Enter a new advertising campaign (timed along with Roll Up the Rim time!) and potentially a “new & improved” croissant?
First – it does look better than the old, squashed-down croissant. Mine was a bit less crescent-shaped and more aardvark-shaped, but no matter, it was quite nice & “tall” with a dark sheen to it.
Looking inside, the croissant is definitely less flakey than the inside of the old croissant… It is almost more like a crescent roll in that it is quite bready. The layers were discernable though, which is alright. As for flavour…
It definitely tasted better than the old croissant, a more natural butter/pastry flavour for sure, but it didn’t really taste like a bakery croissant. Again, this reminded me a bit more of a crescent roll. The only difference seemed to be the flakey crust layer.
Overall, it was less flakey (as evidenced by the smaller mess of crumbs on my desk). I still think it could be improved (maybe using real butter through and through is the key). It’s definitely better, but not amazing. I am surprised because the danish pastry is quite good at Timmies… An improvement is a good thing I guess!